About GAME

India does not suffer from a shortage of entrepreneurial talent. It suffers from systems that make entrepreneurship a difficult choice for ordinary people.

Seven years ago, this simple but uncomfortable truth led to the creation of the Global Alliance for Mass Entrepreneurship (GAME). We did not set out to run programs, implement schemes, or become another delivery organisation. We set out to change the conditions within existing systems , because that is where scale truly lives

GAME Team

Our Vision

For India to prosper, we need widespread and decentralized entrepreneurship, which will result in distributed jobs/livelihoods and prosperity.

Our Beliefs

Mass Entrepreneurship is a critical lever to create economic prosperity & jobs & livelihoods.

Entrepreneurship flourishes when the entrepreneurship ecosystem is healthy.

A collaborative and systems approach is the key to drive impact with speed and at scale.

Our Mission

Bring together government, private sector and civil society organizations to develop scalable challenges thereby unlocking mass entrepreneurial movement across the country.

Our Impact

GAME’s work and efforts were featured in the Economic Survey 2024-25, headed by India’s Chief Economic Advisor, highlighting the country’s economic performance and government policies as well as the forecast for the upcoming financial year. GAME featured as one of the institutions that address systemic barriers, supporting women-led MSMEs with access to markets, credit, and growth opportunities.

The Economic Survey 2024-25 highlights the efforts of GAME’s Women Entrepreneurs Financial Empowerment Program (WEFEP), driven in partnership with National Rural Livelihoods Mission (NRLM), and how this initiative improves credit access for rural women entrepreneurs. The survey also mentions the systemic challenges such as skill gaps, compliance barriers, and limited mobility, that restrict women’s access to digital platforms and how GAME’s Women Economic Empowerment (WEE) programme fosters gender-responsive policies to bridge these gaps. GAME’s Growtherator programme has also been recognised as being an accelerator of MSME growth, fostering profitability, job creation, and long-term success through mentorship and peer networks.

GAME was founded in August 2018 by three prolific entrepreneurs— Ravi Venkatesan, Madan Padaki, and Mekin Maheshwari —to address systemic challenges to job creation in India.

Our Entrepreneurs' Stories

Ankit Sharma’s Green Brick Revolution | CM YUVA
From Carpentry to Community Impact: Krishna Kumar’s Success Story
Harsh and Aryan Ved’s Music Studio | CM YUVA
Ravi Venkatesan

“The problem of unemployment in our country is huge and its very structural and technology is going to make it worse. Entrepreneurship feels like it could be a solution but the kind of entrepreneurship we need is not narrow, it’s not unicorns, tech startups in big cities like Bangalore. 

It is ordinary people starting ordinary businesses in every small town, big city, village in the country. Can we catalyse such a movement?”

Mr. Madan Padaki - GAME
Madan Padaki

“To overcome the job crisis and tackle the economic challenges facing our country, we need to exponentially increase the number of job creators – this would entail generating a more robust growth of the MSME sector, which is the hotbed for entrepreneurship in India. GAME as an alliance of ecosystem actors (government, philanthropy, financial institutions, industry/trade associations, media, think-tanks, educational institutions, grassroot agencies etc.) is focussed on developing a more conducive environment that enables the growth of enterprises who can generate millions of jobs across the country.”

Mekin Maheshwari

“Right now entrepreneurship, the way the media talks about it, captures it, seems very distant. Youth often don’t even think about it like, ’I don’t think I can do that’. While entrepreneurship is much broader. One can actually start from anything that the youth might be good at.”

The Alliance

The alliance operates through partner organisations, across policy, civil society, academia, and the private sector generating fresh insights, opportunity zones, new ideas, innovative technologies, and scalable actions.

GAME believes that solving hard problems requires collective effort, and the organisation serves to guide and enable collective impact. Learn more.

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