Women Entrepreneurship

The Global Alliance for Mass Entrepreneurship (GAME) has spearheaded a strategic initiative to bolster Women Economic Empowerment (WEE) by connecting women entrepreneurs (WEs) to digital markets. Through a multi-year engagement, the program has focused on transitioning women from informal market access to formal platform economies through e-commerce, gig work, and job-tech opportunities.

Following a successful pilot phase that concluded in 2025, the program is transitioning into a scaling phase characterized by the integration of AI-driven business tools and impact-linked finance. This document outlines the program’s theory of change, pilot outcomes, key learnings, and the strategic roadmap for FY 2026.

The core objective of the engagement is to harmonize business viability with gender intentionality, reducing barriers for women to enter digital markets.

WOMEN ECONOMIC EMPOWERMENT

Connecting Collectives to Commerce

GAME’s Women Economic Empowerment (WEE) integrates markets, technology, finance, and community institutions so women entrepreneurs can access opportunity, grow faster, and create jobs at scale.

Why What How Evidence/Impact

India does not lack women entrepreneurs.
It lacks systems designed for their realities.

Most women-led enterprises face:

  • High friction onboarding into markets and platforms
  • Limited access to growth-appropriate capital
  • Tools and technology not built for their context
  • Weak coordination between collectives, platforms, and financiers


WEE exists to fix this systemically, not piecemeal.

WEE is GAME’s orchestration platform to reduce structural barriers for women entrepreneurs to participate and grow in India’s digital and market economy  while strengthening incomes, agency, and jobs.

WEE doesn’t replace collectives, platforms, or financial institutions. It aligns them.

We work across four system layers:

1) Supply-side readiness
Strengthening women’s collectives and local institutions to improve enterprise practices, digital readiness, and market participation.

2) Demand-side shifts
Partnering with platforms and buyers to reduce onboarding friction, adjust operating norms, and unlock inclusive growth pathways.

3) Solution pathways
Piloting market, finance, and tech interventions to learn what works and what scales.

4) Adoption & scale
Using learning and evidence to move from pilots to institutional adoption by markets, governments, and financial systems.

• 2.5 lakh women reached during the pilot phase

• 93K women nano-producers enabled digital platform access

• 8% to 57% of revenue coming from online

Engagement continues with 38K women across 9 states

• Women trained in AI-linked skilling (towards a 100,000 target)

What We are Building

Access to Markets Access to Finance Access to Tech & AI Ecosystem Outreach & Advocacy

Unlocking digital and physical market pathways for women producers and solopreneurs through platform partnerships and collective aggregation.

Designing fit-for-purpose capital pathways including blended finance, embedded finance, and investment-readiness wrappers.

Deploying thin-layer, voice-first, multilingual tools that reduce the operational load of running a small business and most importantly easy access to digital market platforms

Shifting platform design, finance norms, and policy practices to become gender-intentional by default.

Unlocking women’s potential through the digital platform economy

India’s gig economy presents immense opportunities, with 15 million freelance professionals and a 24% share of the global online labor market. However, gendered divisions persist, limiting women to low-paying, unskilled sectors. To address this, Global Alliance for Mass Entrepreneurship (GAME) launched the Women Economic Empowerment (WEE) program.

Focused Platforms:

Diverse Opportunities

Project WEE aims to empower women, particularly in the age group 18 years and above from low-income households in metros, semi-urban, and smaller cities by enhancing their livelihood opportunities and connecting them with diverse platforms and economic partners including digital jobs, job techs, rural e-commerce, gig economy, and social commerce.

Impact and Potential

With a target to reach women from low-income households, the program seeks to unlock their potential for active participation in the platform economy. GAME’s team of experts will develop a playbook, comprising strategies and models, to dismantle systemic barriers and empower women in the platform economy, showcasing the paramount importance of a comprehensive and actionable guide to drive meaningful change.

Goals and Vision

GAME’s ultimate goal is to empower women to start, scale, and sustain their entrepreneurial journey by 2030. To achieve this, GAME will identify policy solutions, co-create public goods, amplify messaging around women’s entrepreneurship, and build a robust ecosystem through strategic collaborations.

Learn More

Visit the WEE Program’s microsite for more information on the initiative, focus areas and team.

Past Programs

Women Entrepreneurs Financial Empowerment Program (WEFEP) Women Entrepreneurship Platform (WEP)

In partnership with the National Rural Livelihood Mission (NRLM), WEFEP strengthens the financial capacity of women entrepreneurs by improving access to formal credit and business support.

The initiative supports 186,000 women entrepreneurs through NRLM’s Startup Village Entrepreneurship Program and enhances the infrastructure of State Rural Livelihood Missions (SRLMs).

[Learn More]

WEP provides women entrepreneurs with access to community networks, funding opportunities, incubation programs, compliance assistance, skilling, and marketing support. GAME served as Program Manager from 2022 to 2023, overseeing mentorship, finance access, incubation, and policy initiatives.

By leveraging technology and partnerships, WEP empowers women across urban and rural India to launch and scale their businesses.

[Learn More]

Our Partners

*GAME is not the owner of the logograms (logos) displayed above. They are used with permissions from the respective owners. Should anyone wish to use any of the logograms, they shall do so only after prior written consent is taken from the respective owners

To partner with us on WEE or to learn more about our program, please write to us: wee@massentrepreneurship.org

Learn More

 

Visit the WEE Program’s microsite for more information on the initiative, focus areas and team.

https://wee.massentrepreneurship.org/

Research Reports

Unlocking Entrepreneurship Opportunities for Women in Urban India
Gender Inclusion in Agri Entrepreneurship: A Study on Women Agri Entrepreneurs
Successful Market Access Strategies From Women Collectives
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