Women Entrepreneurship

ACCESS TO MARKETS

Enabling Access to New and Emerging Marketplaces and Platforms

Unlocking predictable market access for women-led enterprises through platform partnerships and collective aggregation.
Why What How Outcomes

The Constraint

Women producers and solopreneurs are ready to sell.

However, accessing digital markets which ensure better reach requires capacity building and gender-intentional scoping and design.

 

Women entrepreneurs face:

  • High onboarding friction
  • Documentation and compliance barriers
  • Logistics and fulfilment gaps
  • Low discoverability and weak pricing power
  • Market access remains fragmented, local, and unpredictable.

WEE is GAME’s orchestration platform to reduce structural barriers for women entrepreneurs to participate and grow in India’s digital and market economy  while strengthening incomes, agency, and jobs.

System Demonstrations

Collective storefronts on digital platforms:

  • Aggregated enterprise models
  • Rural e-commerce pilots
  • Social commerce pathways
  • Export-led value chains

Outcomes We Track

  • Women enterprises onboarded into formal markets Enterprises and products onboarded into digital platform marketplaces, engaging beyond the hyperlocal.
  • Revenue growth and repeat sales
  • Market diversification
  • Price realisation
  • Collective viability

What Makes This Different

We don’t run marketplaces.

We rewire how women enter them.

Our focus is not one-off sales.

It is repeatable, scalable market participation.

To partner with us on market access or to learn more about our program, please write to us: wee@massentrepreneurship.org

Research Reports

Unlocking Entrepreneurship Opportunities for Women in Urban India
Gender Inclusion in Agri Entrepreneurship: A Study on Women Agri Entrepreneurs
Successful Market Access Strategies From Women Collectives
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